Google Food Ordering

The Untapped Potential of "Google Food Ordering"

When consumers look for a place to eat, 60% of them start with Google. That means your Google Business Profile is often the first thing they see when ordering food. Christine Davis, our Marketing Director explains how to avoid losing money when setting up Google Food Ordering.

March 22, 2024

Christine Davis - Marketing Team

When customers look for a place to eat, 60% of them start with Google. That means your Google Business Profile is often the first thing they see when ordering food, even before they taste your food or step foot in your place. But there's a big problem many restaurant owners don't see: when your Google listing shows third-party apps like DoorDash or UberEats as the default option, they take a large part of the earnings from each order, not you.


Every time a customer orders through these third-party apps from your Google listing, up to 30% of what they pay goes to the app, not your register. And since you searched for "Google Food Ordering" you can change the game and keep more money in your pocket.

Here is the loss in numbers:

Monthly # of Orders Average Order Spend

Orda presents an easy-to-use (Uber-like easy) online ordering that can give you the proven solution for this problem!

Transform Your Google Presence into Profit

Switching your Google Business Profile to highlight your first-party ordering link instead of third-party aggregators is more than just a cost-saving measure. Here's why:

  • Higher Profit Margins: By avoiding the hefty commissions charged by third-party services, businesses can save up to 30% on each order. This directly translates to improved profit margins and financial health for your business.
  • Customer Relationships: Direct interactions with your customers mean you can provide personalized experiences, respond to feedback effectively, and build loyalty without the intermediary of a third party.
  • Brand Control: Your branding remains front and center when customers order directly from you, reinforcing your brand identity with every interaction.
  • Data Ownership: Owning the customer data allows for targeted marketing campaigns, tailored promotions, and a deeper understanding of your customer base to drive repeat business.

How to Set your Preferred Online Ordering?

At Orda, we specialize in seamless, first-party online ordering solutions that integrate effortlessly with Square. Our platform empowers restaurants and shops to take charge of their online orders, retain more revenue, and foster direct relationships with their customers.

Want to learn more about setting up your preferred online ordering and optimizing your Google Food Ordering? Read our how-to page.


Not an Orda customer yet? Sign up to Orda

Why Choose Orda as Preferred Method?

While third-party delivery platforms like DoorDash and Uber Eats offer significant advantages, there are compelling reasons for restaurants to prioritize and encourage first-party ordering systems. Here are counterarguments to the points mentioned, emphasizing the benefits of a direct ordering approach:

  • Reduced Commission Fees: Third-party platforms charge significant commission fees, which can eat into the restaurant's profit margins. A first-party system eliminates these fees, allowing restaurants to retain more of their revenue or pass savings onto customers.

  • Ease of Use: Our platform is designed with simplicity in mind, both for you and your customers. Setting up is quick, and the ordering process is intuitive and hassle-free.

  • Support and Growth: Our team is committed to your success. We provide the tools and support needed to grow your online presence and sales.

  • Seamless Integration: Orda works seamlessly with Square, ensuring a smooth transition and synchronization between in-store and online orders.

  • Customer Relationship and Loyalty: Direct interactions with customers through a first-party system enhance the relationship and loyalty. It allows restaurants to offer a personalized experience, respond directly to feedback, and build a loyal customer base through tailored rewards and offers.

  • Brand Control and Presentation: Orda allows restaurants to have complete control over their branding, menu presentation, and customer experience. This can help in maintaining the brand's integrity and ensuring that customers have an experience that aligns with the restaurant's values and quality standards.

  • Data Ownership and Insights: With Orda, restaurants own all the customer data and insights generated through the ordering process. This information is invaluable for marketing, menu optimization, and understanding customer preferences without sharing this competitive advantage with third-party platforms.

  • Operational Control and Flexibility: Orda gives restaurants full control over the ordering and delivery process, allowing them to make real-time adjustments based on their operational capacity and customer needs. This can lead to better service quality and customer satisfaction.

  • Building a Direct Marketing Channel: Owning the customer relationship allows restaurants to directly communicate with their customers through email, SMS, and other channels. This direct line of communication is powerful for promoting new offers, events, and encouraging repeat business.

  • Customer Feedback and Improvement: Direct interaction with customers makes it easier to collect and act on feedback. This can lead to rapid improvements in service and offerings, directly based on customer suggestions and complaints.

  • Long-term Sustainability and Independence: While developing a first-party system involves upfront investment, it can lead to long-term sustainability and independence from third-party platforms, whose terms and fees might change unfavorably over time.

Loyalty Program

Offer discounts and loyalty programs: Create loyalty programs that benefit the customers and reward them for their continued patronage. Offer discounts or free items for customers who reach a certain level of purchases.

  • Buy 10 drinks get 1 free
  • A discount for customers who join the loyalty program
  • Monthly contests with prizes for loyalty members
  • Reward customers for writing reviews and referring friends
  • Special discounts for loyalty members on their birthdays

Making the Switch

Setting up your first-party link on your Google Business Profile is a straightforward process that brings immediate benefits. It not only positions your business more favorably on Google searches but also signals to your customers that they're directly supporting your business with their orders.

Embrace the Future of Online Ordering

The shift towards first-party online ordering is not just a trend; it's the future of the restaurant and retail industry. By taking control of your online ordering process, you're positioning your business for greater profitability, enhanced customer relationships, and long-term success.

In a world where every percentage point in revenue matters, making the smart choice to switch to a first-party ordering system like Orda can make all the difference. Take advantage of the untapped potential in "Google Food Ordering" searches and start directing more customers to your own ordering system today.

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