The right coffee shop location has steady foot traffic at the hours people buy coffee, is easy to see and get to, can be built out for a coffee bar without huge surprises, and has rent your realistic sales can support. The lease matters as much as the address: a great corner with a bad lease can sink a shop that would have thrived on a fair one.
This guide walks through what to evaluate before you sign, from the street to the fine print. Real estate, zoning and lease law vary widely by city and state, so use it as a checklist and bring in a commercial real estate broker, an attorney and your local permit office before committing.
1. The location: who walks past, and when
Coffee is a habit purchase, and most of it happens on the way to somewhere else. Judge a location by the people already passing it.
- Count foot traffic yourself. Stand outside at 7am, 10am, noon and 3pm on a weekday and on a weekend. Count people walking past and note who they are: commuters, students, parents, office workers.
- Morning side of the street. In many neighborhoods, the side people walk on toward work or transit gets more coffee traffic than the side they walk home on.
- Anchors nearby. Offices, transit stops, gyms, schools, coworking spaces and grocery stores create repeat daily visits.
- Competition. Nearby coffee shops are not automatically bad. They prove demand. Visit them at peak times. Long lines suggest room for another option.
- Access. Parking, bike racks, a spot for quick pickups and easy entry for strollers and wheelchairs all matter.
2. The space: can it actually be a coffee shop?
A space that looks perfect can need a lot of work before it can serve espresso. Have a contractor who has built food and beverage spaces walk it with you before you sign.
- Plumbing: water supply and drains near where the bar will go, plus room for the sinks your health department requires.
- Electrical: espresso machines, grinders, ovens and refrigeration draw a lot of power. Check whether the panel can handle it.
- Ventilation: if you plan to cook or roast, ask what ventilation will be required.
- Accessibility: entrances, restrooms and counters may need changes to meet accessibility rules.
- Layout: enough length for a line, a logical path from order to pickup, storage for milk and supplies, and seating if your concept needs it.
- Previous use: a former cafe or restaurant (a "second generation" space) may already have plumbing and equipment you can reuse, which can cut buildout time and cost.
3. Zoning, permits and the health department
- Confirm with your city or county that the space is zoned for food service and that your planned use (seating, outdoor tables, signage) is allowed.
- Ask what permits your buildout needs and how long approvals usually take locally.
- Contact your local health department early. Many require plan review before construction, and their requirements shape your layout.
- Check signage rules before designing your storefront.
Permit timelines can delay opening by weeks or months, so ask about them before agreeing on when rent starts.
4. The numbers: rent you can afford
Work backward from realistic sales, not from the asking rent.
- Estimate daily transactions from your foot traffic counts and the share of passersby you think you can convert. Be conservative.
- Multiply by a realistic average ticket for your menu and prices.
- Turn that into a monthly sales estimate, then compare it with total occupancy cost (base rent plus any shared charges, taxes and insurance the landlord passes on).
- Build a simple profit and loss forecast with an accountant, including labor, cost of goods and other expenses, and check whether the business still works at the low end of your sales estimate.
If you already run a shop on Square, your own data is the best guide. Square sales reports show your real average ticket, transactions by hour and best-selling items, which make your forecast for a second location far more grounded than industry rules of thumb.
5. Lease terms to understand and negotiate
Commercial leases are negotiable, and terms vary a lot. Have an attorney who handles commercial leases review yours. Points to understand:
- Lease type: whether you pay base rent only or also a share of property taxes, insurance and common area maintenance.
- Term and renewal options: long enough to earn back your buildout, with options to renew.
- Rent start date: some landlords offer a period of reduced or free rent while you build out.
- Tenant improvement allowance: money the landlord contributes toward your buildout.
- Exclusive use clause: whether the landlord can lease a nearby unit in the same building or center to another coffee shop.
- Personal guarantee: whether you are personally liable if the business cannot pay.
- Assignment and subletting: whether you can sell the business with the lease or sublet if plans change.
- Who repairs what: especially HVAC, plumbing and the roof.
Common mistakes
- Falling for a space at the wrong time of day, when foot traffic looks great but morning traffic is thin.
- Signing before a contractor and the health department have weighed in on the buildout.
- Accepting a rent start date that begins before you can legally open.
- Choosing the biggest space you can afford instead of the right size for your concept.
Do more with a smaller footprint
A space does not have to be huge if ordering happens beyond the counter. With a branded coffee shop app from Orda, regulars order ahead and pick up, and Orda Express kiosks add self-ordering without another register. Orders flow straight into Square POS, and your menu syncs from Square. More than 10,000 Square businesses have used Orda.
Related guides: starting a new restaurant business with Square, streamlining coffee shop operations and legal considerations for your restaurant.